If Liz were Queen

Queen’s Comments: The Queen has no less than 16 posts on the topic of changing models and the importance of models on her site dating back to Nov. 10, 2008  [word search my site under "model"]  As I’ve said and written often:  These are the times when earthquakes of paradigm shifts will occur because the old models are broken.  Many of them simply don’t work any more. One of the most prominent models and most often discussed on my site is the failed conservative economic neo-liberal ideology.  [look under the category of "Economics and Ideology" on my site].  The Republicans continue to beat that dead horse of a model–even today at their conference.  Yet it is done.  The majority of the people in the USA know it must be replaced.  As long as the Republicans stick by it, the deeper they will slide into their rabbit hole.

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In yesterday’s New York Times, Tim Arango wrote an interesting article titled “Broadcast TV Faces Struggle to Stay Viable”

Following are a few tidbits from the article:

As Mr. Arango points out in his article, the old model for NBC, CBS and NBC was to  ” . . .spend millions to develop and produce scripted shows aimed at a mass audience and national advertisers with a shelf life of decades. .  .”

But, based on that model attracting enough ad dollars to cover the costs of shows like ER is not possible because Network dramas now cost about $3 million an hour.

Ratings over all for broadcast networks continue to decline, making it harder for them to justify their high prices for advertising.

Fox reported operating income of $18 million in broadcast television, compared with $245 million a year ago.

In the last three months of 2008, broadcast networks lost nearly three million viewers, or about 7 percent of their total audience. Overall television viewing is up, however, and some big cable networks, like USA and TNT, are attracting new viewers.

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Queen’s Addendum:

Broadcast TV has two choices:  1) They can continue to stick their heads in the sand like the Republicans with their failed ideological model and like Leslie Moonves, the Chief of CBS who defended network television at a media conference in December by saying:   “I’m here to tell you.  The model ain’t broken.”

Well, I’m here to tell you, Mr. Moonves, that it is broken and if you don’t do something about it soon, your CBS will be sharing the same rabbit hole with the Republicans.

or 2) They can get off their asses and create a model that will work–a model that serves people as well as their own interests. It is possible–but not as along as those at the top continue to insist that they take 3/4’s of the pie.

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QUEEN’S ADVICE: Hire someone who is trained in the TRIZ methodology (and no I don’t consider myself an expert so don’t call me) to come in and lead your company out of the brier patch of its own failed model. It requires someone with real problem solving skills to create new models.

If you want a quick overview of TRIZ from the Queen’s perspective. .  .